James Mawhinney bought PositionMEonline from his father in 2011, at the age of 27. In less than 18 months, he had opened an office in Melbourne to spread the company’s focus away from Western Australia-only business and tripled the size of the team. PositionMEonline was about to embark life as a public company after completing a backdoor listing by Reel Time Media. But 2014 turned out to be a tumultuous year for Reel Time. In March 2014, the company terminated the services of Mr Mawhinney as chief operating officer and, in April, obtained court-sanctioned enforceable undertakings preventing him from interfering with the business arrangements of the company. However, in August - in the midst of an acquisition spree - Mr Mawhinney was appointed chief executive and appointed to the Reel Time board. In April 2015, the company received a winding up application and announced its auditors were reviewing its half yearly account to December 31. Administrators were also appointed that month. A deed of company arrangement was executed in July 2015.
Mr Mawhinney had since held directorships in The Public Listing Co, IPO Wealth, Eleuthera Group (funding solutions, management and advisory services) and Mayfair 101 (family-owned conglomerate with a diversified portfolio of assets in over 10 countries).