Tony Loxton

Tony is founder and director of Digital Dialogue, a full-service digital marketing agency that specialises in the use of data analytic systems. After working in the digital field for a few years, Tony observed that many companies invested heavily in marketing campaigns, but with no measure of their campaigns’ effectiveness. Digital Dialogue not only builds digital campaigns, but tracks performance from start to end.
Since the company was founded in 2009 it has experienced rapid growth, now with 35 employees who work seamlessly across three time zones in Perth, Melbourne and New Zealand. Tony developed the world’s first analytics platform for television advertising and another breakthrough product measure ‘walk-in traffic’ for retail environments, via Wi-Fi signals. He supports World Vision, a family in Zambia and also the Smiths Family charity.