Gary is the driving wheel behind the South Perth bike shop and its franchise group of 12 stores. Bike Force South Perth has grown to become the premier store for the past four consecutive years in sales figures. Mr Delves’ most significant business achievement was winning the PriceWaterhouseCoopers Australian Franchisee of the Year award in 2004 ahead of 64,000 other franchise nominees. Mr Delve has established a strong presence in the road racing and triathlon sports, making a concentrated effort to attract market share with strategies not limited to sponsoring events, running courses, being seen at races and providing high standards of service. In the process, Mr Delves has created a “point of difference” between his store and those of his competitors.
