Deborah Pitter

Born into a Western Australian farming family, Deborah Pitter has a passion and understanding of the rural sector. She has dedicated career to the development of primary industries and has developing marketing programs for Australian horticultural, meat and grains industries. At 25 years Ms Pitter left a high profile position to establish Business Today, which focuses on providing catalyst for better business performance for clients in the agriculture, retail and government sectors. Today, Ms Pitter is recognised as committed specialist and her expertise has been recognised by her appointment to a number of national marketing forums including the board of Harvey Beef.