David Etherton

David Etherton has been involved with Tourism Western Australia for nine years prior to becoming chief executive of VenuesWest in January 2008. As an executive director of industry development and visitor servicing at Tourism WA, Mr Etherton had a significant impact on this government authority and played a pivotal role in the design and implementation of the WA Tourism Network System. In 2003, he chaired the cross-divisional team that took the new concept for state tourism (reducing from 11 tourism regions to five) from concept to initial implementation. Mr Etherton has over 25 years of senior executive experience in the tourism, sports and events sectors; with the majority of this time working for the WA Government.