The Anchor Foods business prior to new ownership in 2002 was essentially in dire straits with sales having decreased dramatically. With the business out of step with both consumers and the changing landscape of national supermarkets, Lloyd worked on innovation, sales and marketing support and worked at its unique position in the national food industry. Since this time, Anchor Foods has been transformed into an industry leading innovator achieving 300% growth and has launched or repackaged over 500 of its products into new market channels.
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