James Symons joined PC Locs soon after his father started the business, running sales and marketing activities and has helped it grow an impressive 400 per cent since he took over as managing director (as a 25 year old) in 2005. PC Locs was founded on the simple idea that, with more and more computers being introduced into schools, there needed to be a better way of protecting them from theft. The company took this concept and developed it into a business with a range of innovative products; offices in Perth, Melbourne, Sydney and Brisbane; and an international distribution network. Mr Symons was named West Australian Entrepreneur Of The Year at EY's 2019 Entrepreneur Of The Year Western Region awards.