Photobooks were virtually unheard of in Australia in 2006 when Tyler Crosbie first saw the need for people to preserve their digital memories. Recognising there was a significant market for the photobook product but no real solution on offer, Mr Crosbie and his wife sold their family home to start their business – My Reflections Photobooks. Mr Crosbie’s background in software development enabled My Reflections Photobooks to not only produce a high-quality product, but to own the software used to create the photobooks, making it a one-stop shop and giving the business a significant advantage over future competitors. Growing from a home-based business into a market leader has garnered the business, and Mr Crosbie, multiple awards, including being named as a WA finalist in the Telstra Business Awards in 2010.
