Melissa Strutt

Prior to becoming the executive consultant of marketing firm 3BY2 in January 2022, Melissa Strutt was the founder and chief executive of Roobix, a managed marketing service provider for small and medium businesses across Australia.

Ms Strutt founded Roobix in 2014 as a modest startup at the age of 28. A few years later, she successfully executed the acquisition of Titan Digital - Perth’s largest digital agency at the time. The acquisition grew the Roobix client base by over 450% overnight. Over two years, she led Roobix in increasing client satisfaction and retention from below 50% under Titan Digital to over 90% under Roobix in 2020.