Advertising, Marketing & Communications

Agency of the year – The Brand Agency FOUR significant achievements by The Brand Agency last year catapulted the business ahead of its competitors, according to The Brand Agency chairman Ken James.

SEATBELT buckles on shopping centre doors and painted on the outside of buildings formed part of Gatecrasher Advertising’s media strategy for the Office of Road Safety ‘Restraints

CREATIVE prowess helped The Brand Agency get over the line against rival 303 Advertising to win the agency of the year title at the Campaign Brief Awards held last week.

COMPETITION in Perth’s home and lifestyle expo market has stepped up a gear following last year’s decision by Consolidated Business Media to re-enter the sector.

INFOMERCIALS are gaining acceptance as a credible marketing medium according to Ron Reddingius, executive producer of advertorial program, Home in WA.

LISTED mortgage provider Homeloans Ltd will launch a new national campaign this month featuring television and radio spots, and outdoor advertising.

AN increasingly competitive retail environment for supermarket grocery items has prompted Western Australian owned Anchor Foods to revamp one of its core brands – Spencers.

FRANKLAND River Olive Company is preparing to launch its inaugural advertising and marketing campaign as it gears up for the biggest harvest in its five-year history.

THE flow of advertising accounts from Perth during the past decade looks likely to continue following the recent announcement that MJB&B has lost the account for Perth-based Enjo.

THE commercial success and popularity of a wine may ultimately hinge on the quality of what’s in the bottle but increasingly producers are looking to improve what goes on the bottle as well.

SOMETIMES the simple things work the best. Just ask MJB&B managing director Craig Billings.

WHILE The Water Corporation’s water restrictions might be causing headaches for local garden enthusiasts, they’ve created big business opportunities for a couple of Perth horticulturalists-turned-TV-stars.

INDUSTRY groups have launched an advertising first for the North-West town of Broome aimed at developing a more cohesive brand identity for the popular tourist destination.

TWO senior journalists in Perth have switched camps as their new employers ramp up their local news efforts.

FROM travelling the globe with Alan Bond to building Perth’s largest advertising agency, Howard Read has enjoyed an interesting and varied career.

2003 marked the start of a new era for players in the Perth radio market. Julie-anne Sprague reports on the often bitter battle for supremacy.

CHANNEL Nine Perth is closing the ratings gap on arch rival Channel Seven Perth, setting the scene for another hotly contested ratings battle in 2004.

NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group’s annual billings next year, a strategy that will involve acquisitions and development of the group’s core advertising activities.

MILNE AgriGroup subsidiary Mt Barker Free Range Chicken will launch its first branding campaign next month as part of a significant retail growth strategy.

ONGOING research into the economic and social expectations of Generation X can present the marketing industry with some significant opportunities.

FORMER JDA Advertising managers Joanne Bulline and Nita Davey have joined forces with JDA Advertising design consultant Peter Grainger to form a new advertising agency – Trilogy A

JDA Creative is targeting the Asian market as it seeks to harvest new opportunities following its split from JDA Advertising a month ago.

THE Police and Nurses Credit Society has launched an extensive branding exercise and is in the process of ‘brand training’ its 300 staff.

THE use of teaser advertising campaigns is paying off for listed property developer Cedar Woods.

LIQUOR retail group Western Cellars has unveiled a new look that aims to convey an image of friendly service and thorough product knowledge.

THE resources sector’s solid recent performance has had a welcome media spin off, boosting business to the sizeable WA-based trade press that focuses on mining, oil and gas.

IT’S no longer just about winning an award these days – it appears that stealing the show on the night is just as important in the game of one-upmanship needed to win the gong in

COMMUNITY television station Access 31 will move to new premises when its lease expires at the end of the year.

MIDLAND Brick has announced the appointment of former account director Peter Renshaw as the company’s independent advertising consultant.

NEWS presenter Tina Altieri is on her way back to Perth following her appointment as temporary anchor on current affairs program ‘Today Tonight’.

COMPETITION in the local travel guide market will hot up with the release next month of a new publication aimed at the State’s growing backpacking industry.

THE Rugby Union World Cup is being hailed as a boon for tourism, a major drawcard for business leaders and an opportunity to sell Australia to a television audience in the billions.