FRANKLAND River Olive Company is preparing to launch its inaugural advertising and marketing campaign as it gears up for the biggest harvest in its five-year history.
AN increasingly competitive retail environment for supermarket grocery items has prompted Western Australian owned Anchor Foods to revamp one of its core brands – Spencers.
THE flow of advertising accounts from Perth during the past decade looks likely to continue following the recent announcement that MJB&B has lost the account for Perth-based Enjo.
THE commercial success and popularity of a wine may ultimately hinge on the quality of what’s in the bottle but increasingly producers are looking to improve what goes on the bottle as well.
WHILE The Water Corporation’s water restrictions might be causing headaches for local garden enthusiasts, they’ve created big business opportunities for a couple of Perth horticulturalists-turned-TV-stars.
INDUSTRY groups have launched an advertising first for the North-West town of Broome aimed at developing a more cohesive brand identity for the popular tourist destination.
NEWLY appointed Adcorp general manager David Morrison intends to achieve significant growth in the group’s annual billings next year, a strategy that will involve acquisitions and development of the group’s core advertising activities.
MILNE AgriGroup subsidiary Mt Barker Free Range Chicken will launch its first branding campaign next month as part of a significant retail growth strategy.
FORMER JDA Advertising managers Joanne Bulline and Nita Davey have joined forces with JDA Advertising design consultant Peter Grainger to form a new advertising agency – Trilogy Advertising.
