Julie-anne Sprague takes a look at the strategies used by local ice cream maker Peters and Brownes to turn its Connoisseur premium range into a $10 million brand.
A PRODUCT launched to combat a competitor’s market push has developed
WESTERN Australia’s dominant media player The West Australian newspaper has advertised nationally for a new editor following the departure of Brian Rogers, who surprised the industry recently by resigning just six months into a two-year contract.
LUNCHTIME on Monday is the most popular time of the day to browse online for potential travel escapes, according to the latest figures released by the Western Australian Tourism Commission.
ACCORDING to WA-based research, healthy eating promotions are having a positive effect on food and beverage purchasing decisions made by Perth consumers.
THE Western Australian Tourism Commission has embarked on a $40,000 eastern States online and print advertising campaign aimed at attracting potential travellers to its Internet site www.westernaustra
LINC Integrated has announced its ongoing partnership with the Australian Finance Group following interest in the group’s $2 million a year national account from agencies such as Gatecrasher and 303.
THE recent merger of ESP Sign and Print Management with Sign Enterprises to form WA Sign and Print Management Pty Ltd, or WASP, has created a one-stop shop in sign production, according to WASP direct
CHANNEL Nine Perth’s new-look news, or its “next generation” of news, is winning viewers and closing the ratings gap between timeslot winner and arch rival Channel Seven, according to Channel Nine Perth programs and presentation manager Rob Pedretti.
