A COMPANY’S image can become the mainstay of its marketing push. It ties together the company’s reputation and everything that it stands for and is the basis for communication to key audiences.
THE West Australian Newspapers-owned Mandurah Telegraph will publish for the last time on Wednesday March 26 as part of plans to decentralise sub-editing functions and cut costs.
In the first instalment in a four-part series on marketing for small businesses, Noel Dyson examines the need for ‘a plan’.
A MARKETING plan is considered crucial for success of any business, let alone a small business.
TIGHT budgets, a tough stock market and investors watching for any signs of corporate extravagance have removed the gloss from the business of producing annual reports.
CHANNEL 9 Perth has won the third week of the 2003 survey period – thanks to the gripping finish to the World Cup Cricket match between India and Pakistan on March 1.
THE Advertising Federation of Australia is calling for all advertising agencies to recognise deaf and hearing impaired people in the preparation of television advertising.
SEVERAL independent supermarkets have launched a campaign to reduce the number of plastic shopping bags their stores use each year in light of the proposed 25-cent plastic bag levy.
WESTERN Australia’s media union is to campaign against the growing trend towards hidden advertorial as newspapers seek to survive in the highly competitive print market.
CROSS selling, a practice that has been gaining momentum in big businesses for many years, could prove a successful tool for small businesses.
The aim of cross selling is to get more value from each customer.
WITH expressions of interest flooding in from businesses in the Kimberley, Pilbara, Northern Territory and Perth, the 2003 North West Expo is shaping up to be a stellar regional event.
MANAGEMENT at WA’s largest advertising agency Marketforce is awaiting the outcome of weeks of speculation that eastern States-based agency George Patterson Bates has been sold to Pacific Equity Partne
LESS than a year after it was bought out of financial difficulty, Western Australian advertising agency ReynoldStratagem has disappeared from the landscape.
