MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.
Asking the right questions can prove the difference between valuable and worthless information, as Noel Dyson discovers in the third of the series on market research.
AN extra $60,000 has been allocated to tourism marketing funds to help promote the State’s Winter Breaks.
The additional funding comes from the Federal Government’s See Australia program.
IN his first major role for five years, Channel Nine newsreader Peter Holland is returning to the stage as a world famous author in Yasmina Reza’s The Unexpected Man.
NETWORKING has proved essential for public relations company The Capital Group, ranked fifth in the WA Business News Book of Lists 2003 list of marketing and market research companies.
JUST because you build a better mouse-trap doesn’t mean customers and investors will start beating a path to your door. Companies need to make sure there is a need for their product and a niche for it in the market.
WHILE there may be a small run on The West Australian’s stock if cross media ownership laws change, it appears unlikely that the paper will become a takeover target.
HOPES for email’s role as a lucrative and effective marketing tool are fading fast due to the misuse and lack of understanding of the medium as a direct marketing tool.
THE advertising industry is mourning the loss of one of its most impressive figures with Ken Ferguson, a founding member of Marketforce and a driving force behind agencies such as The
EASTERN States-based public relations and government affairs firm CPR Communications is in the process of recruiting to fill the void created by the departures of former MP and Labor State secretary J
COMMUNITY television station Channel 31 has been given some breathing space after creditors accepted a deed of company arrangement that will leave most with just 20 cents in the dollar.
CONFRONTED with a daily bombardment of marketing e-mails, telemarketing phone calls and direct mailing, consumers are increasingly rejecting the methods used by the marketing industry to collect personal information.
TWO years after it was launched VCubed Leisure Management and Marketing, a company set up to create innovative business models for various sectors, is to release its first business model – aimed at the tourism sector – in about four weeks.
A NEW collaborative working approach – both among staff and with clients – has changed the fortunes of 303 Advertising, which won agency of the year at the recent Oasis Awards.
