A MAJOR shift in recruitment advertising is under way, resulting in reduced media spends for employers and more profitable project work for advertising agencies.
R&D Initiative director Byron Sharp had a number of Perth’s top marketing executives analysing their brand building strategies last week when he told a meeting that many commonplace marketing theories were really myths.
A PHOTOGRAPHY feature commemorating the Bali bombings for Melbourne’s The Age newspaper has earned Perth photographer Tony McDonough a WA photography award.
VAL Morgan may not think cinema slide advertising is a profitable venture in Western Australia, but a former senior executive Tony Brooks believes there is a strong market for the 15-second still ads.
CAMBRIDGE Media has merged its print division with Optima Press in a move designed to propel the Leederville-based publisher into a new business phase.
Agency of the year – The Brand Agency
FOUR significant achievements by The Brand Agency last year catapulted the business ahead of its competitors, according to The Brand Agency chairman Ken James.
HIGH-PROFILE television ads for Go for 2 & 5, Find 30, and Quit were just some of the media and marketing activities undertaken by the Department of Health during 2003.
CURTIN University’s first whole-of-university advertising campaign, launched in 2003, has helped to reverse a slide in the number of potential students choosing Curtin as their first preference.
SEATBELT buckles on shopping centre doors and painted on the outside of buildings formed part of Gatecrasher Advertising’s media strategy for the Office of Road Safety ‘Restraints’ campaign.
IF it was not for the achievements made by John Driscoll (right) last year Marketforce could have faced some significant hurdles this year, according to Campaign Brief Awards judge Martin Trevaskis.
COMPETITION in Perth’s home and lifestyle expo market has stepped up a gear following last year’s decision by Consolidated Business Media to re-enter the sector.
CREATIVE prowess helped The Brand Agency get over the line against rival 303 Advertising to win the agency of the year title at the Campaign Brief Awards held last week.
