Jeffrey Gitomer

OPINION: If you consider your own purchasing decisions and understand the thought processes behind them, you will be better prepared to make sales to your customers.

OPINION: Words matter, and what you say can make or break your chances of making the sale.

OPINION: Objections are part of the sales game, so you need to give your customers good reason to buy from you.

Don’t view a knockback or similar hurdle as a reason to give up, but rather an added incentive to make the sale.

Learning to effectively deal with pressure and stress will have benefits at work and at home.

A large number of conditions need to be met if you are to become your prospective customer’s salesperson of choice, and none of them involves price. 

Lots of time and money is wasted on sales proposals that are turned down, but if you think it’s not you … think again.

The most coveted prize in selling, other than a sale, is an endorsement.

If you play close attention and listen, you won’t miss the signs that your prospect is ready to buy.