Jeffrey Gitomer

Classic writers offer timeless and peerless advice we should all heed to be successful.

Take the time to communicate on a more direct level with the customer to win the sale.

Knowing what your customer is thinking is the first step to making the sale.

Attracting new leads requires the use of every form of social media and electronic outreach to find prospective clients.

If your clients and prospective clients don’t ‘like’ you, they’re never going to buy from you.

If you want to know how good you are at business, ask your customers – and then honestly assess how much you can improve.

Do you believe you are a trusted adviser? Do your customers perceive you as a trusted adviser?

Rather than moaning about all the time you spend in the car on the way to sales appointments, use that time to finesse your presentation.

Four simple words to guide your success in 2014.