Meerkats

WA creative agency Meerkats has created history this week winning an unprecedented two silver lions at the Cannes Lions International Advertising Festival.

WESTERN Australia’s five largest traditional advertising agencies have shed more than 25 per cent of their staff during the past two years, with market leader Marketforce experiencing the biggest decline.

A RESURGENT Marketforce has prised the sought-after HBF account from rival agency Meerkats as the state’s biggest health insurer charts a new course for its business.

LAST week the most ubiquitous brand launched an advertising campaign in which it proferred a newfound dedication to health awareness.

Advertising and branding agency Meerkats has widened its ownership, with co-founders Ronnie Duncan and Mike Edmonds selling part of their shareholding to six current staff.

SPECIAL REPORT: Uncertain economic conditions mean ensuring a brand meets its market targets is increasingly important.