Purple is a leading Perth-based marketing and communications agency. Using a mix of media, investor and government relations, stakeholder engagement, smart digital solutions, brand strategy and creative campaigns, Purple starts and shapes conversations that matter.
Headquartered in Perth, and with global creative transformation company WPP as a cornerstone shareholder, clients benefit from unrivalled local networks and knowledge, as well as on the ground support in nearly every market in the world.
The firm, originally Purple Communications, became Cannings Purple in 2013. This followed Cannings Corporate Communications' acquisition of a 49 per cent stake in Purple in 2012. Cannings' parent company STW Group was taken over by WPP in 2016. Cannings Purple rebranded to Purple in 2024.
