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Mpire Media, led by Zhenya Tsvetnenko, has achieved success developing SMS gateway technology to market premium mobile messaging services globally.
The business grew from its inception in 2006 to result in a $2 million advertising spend by 2008, pioneering advertising on the Google content network to build a campaign delivering over 22 billion ad impressions and became Google Adwords’ largest client worldwide.
In 2009 Zhenya made his debut on the BRW Young Rich List which estimated his wealth at $107 million. Zhenya is the national winner of the prestigious Ernst and Young, Entrepreneur of The Year 2010 young category, and the Western Australian Business News 40 under 40 awards 2011.
Mpire Media has expanded its ventures across a wide variety of digital and online properties to include mico-billing platforms, mobile application development, mobile and online advertising, social media, enterprise development and e-commerce.

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  • News Articles

    Friday, 2 May, 2014 - 15:38

    ZipTel aims for 1m downloads of ZipT app

    Telecommunications firm ZipTel has signed a marketing deal with Zhenya Tsvetnenko’s Mpire Media to promote the former’s ZipT smartphone application in more than 120 countries.

    Friday, 4 July, 2014 - 09:59

    ZipTel debuts on ASX

    Telecommunications firm ZipTel has begun trading on the ASX today after completing a backdoor listing of former minerals explorer Skywards.

    Thursday, 10 July, 2014 - 09:31

    Zhenya in second reverse takeover

    Perth technology entrepreneur Zhenya Tsvetnenko is taking another of his ventures public with a second reverse takeover of a struggling mining stock in four months.

    Monday, 28 July, 2014 - 13:57

    Data gives digital media a measurable edge

    FEATURE: Digital media’s ubiquitous offerings are increasingly changing the business of advertising and branding.

    Tuesday, 29 July, 2014 - 14:10

    Graphite producers power up

    Owners of graphite stocks have enjoyed strong returns during the past year on the back of demand for the mineral’s use in lithium ion batteries, however it is the potential to tap new markets that has some in the sector even more excited.

    Thursday, 2 October, 2014 - 15:07

    Lithex appoints Shaw in $10m raising

    Final steps are underway for Perth-based global marketing venture Mpire Media’s reverse takeover of Lithex Resources, with the junior explorer appointing Shaw Stockbroking as lead manager to its $10 million capital raising.

    Friday, 24 October, 2014 - 13:58

    ZipTel takes on telco giants

    Subiaco-based ZipTel is gearing up to compete with a number of major telecommunications companies as it prepares to launch its internet-based communications app.

    Friday, 31 October, 2014 - 10:27

    Five 40under40 winners on BRW Young Rich List

    Eight Western Australians, including five 40under40 winners, have made the 2014 BRW Rich List with a collective wealth of $337 million.

    Monday, 10 November, 2014 - 14:10

    ZipTel raises $5 million for new app

    Subiaco-based telecommunications company ZipTel has completed a $5 million placement, ahead of the launch of its ZipT international calling app next month.

    Wednesday, 12 November, 2014 - 15:00

    Techs continue to list via back door

    The run of technology companies taking advantage of lacklustre mining stocks based in Perth is continuing, with three more backdoor listings expected to be completed this month and another towards the end of the year.

    Wednesday, 17 December, 2014 - 10:45

    Rent.com.au to list via reverse takeover

    Perth-based residential rentals-dedicated website rent.com.au is going public, unveiling a $10 million-plus plan to list on the Australian Securities Exchange via a backdoor listing through Select Exploration.

    Thursday, 15 January, 2015 - 13:01

    Lithex, Mpire deal falls through

    Lithex Resources has scrapped its planned purchase of internet marketing business Mpire Media, which was the second business Perth entrepreneur Zhenya Tsvetnenko was seeking to list on the stock market.

    Friday, 16 January, 2015 - 10:55

    Backdoor listings looking shaky

    The wave of backdoor listings on the ASX in the past year suffered a setback this week, with two deals being cancelled and a third business going into administration.

    Monday, 19 January, 2015 - 11:43

    Tech focus as Norwood Systems, rent.com.au boost backdoor moves

    A surge in the number of backdoor listings was one of the few positives on the stock market in 2014, and two new deals for technology companies show there is more to come.

    Thursday, 26 March, 2015 - 12:16

    Mpire plans backdoor listing, again

    Perth entrepreneur Zhenya Tsvetnenko has announced plans for a backdoor listing of his online advertising business Mpire Media, two months after an earlier, more generous deal was terminated.

    Tuesday, 7 April, 2015 - 10:25

    Slow going for backdoor listings

    The growing number of backdoor listings in WA has highlighted the best, and worst, of the capital markets.

    Thursday, 30 April, 2015 - 12:35

    Minerals Corp plans second backdoor listing

    Minerals Corporation, which in 2013 was one of the first Perth-based mining companies to attempt a backdoor listing, has announced plans to exit the resources sector by acquiring an online music competition business.

    Wednesday, 17 June, 2015 - 13:31

    Bumps in the road for backdoor listings

    Fortunis Resources has received positive news about its planned backdoor listing, while Basper and Aziana have had to make amendments to their proposals.

    Tuesday, 7 July, 2015 - 11:36

    Stellar ASX debut for Tech Mpire

    Online advertising business Tech Mpire has made solid gains on its first day of trading on the ASX, after being acquired by Fortunis Resources in a $3.1 million backdoor listing.

    Friday, 13 May, 2016 - 13:38

    Lithex to make tech move

    Subiaco-based Lithex Resources will make a second attempt at a backdoor listing, announcing plans to acquire an Israel-based battery technology company in a deal worth $28.7 million.

     
    Stellar ASX debut for Tech Mpire
    Tuesday, 7 July, 2015 - 11:36

    ZipTel aims for 1m downloads of ZipT app

    ZipTel debuts on ASX

    Zhenya in second reverse takeover

    Data gives digital media a measurable edge

    Graphite producers power up

    Lithex appoints Shaw in $10m raising

    ZipTel takes on telco giants

    Five 40under40 winners on BRW Young Rich List

    ZipTel raises $5 million for new app

    Techs continue to list via back door

    Rent.com.au to list via reverse takeover

    Lithex, Mpire deal falls through

    Backdoor listings looking shaky

    Tech focus as Norwood Systems, rent.com.au boost backdoor moves

    Mpire plans backdoor listing, again

    Slow going for backdoor listings

    Minerals Corp plans second backdoor listing

    Bumps in the road for backdoor listings

    Stellar ASX debut for Tech Mpire

    Lithex to make tech move

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