Nestled among lush parklands on the banks of Ascot Waters, Blackburne’s latest property development is seeking to challenge perceptions of what it means to live in an apartment.
And it’s a strategy that’s paid off - with more than 75 per cent of Marina East’s luxury residences sold before completion.
Blackburne Managing Director and Founder Paul Blackburne said Marina East’s coveted location - just a short drive from the CBD, airport, Optus Stadium and Crown’s entertainment precinct - had certainly appealed to many buyers.
However, when it came to signing on the dotted line there were a lot of other selling points at play.
“Over the past five years Perth has really started to warm to the idea of apartment living, but there’s still a misconception that a house and backyard will ultimately offer you the best quality of life,” Mr Blackburne said.
“Part of that misunderstanding stems from one of the biggest myths surrounding apartment living; lack of space.
“Size does matter. And it’s why all of Marina East’s residences are spacious with generous balconies and floor to ceiling windows that maximise natural light, river breezes and Swan River water views.”
Designed by award-winning architects Hames Sharley, Marina East offers a choice of one, two or three bedroom apartments and penthouses.
“Each apartment has been built to the highest standards, featuring exceptional quality fixtures and finishes throughout,” Mr Blackburne said.
“We’ve also catered to all the necessities you’d expect in a home such as quality kitchen cabinetry, as well as little luxuries like a deep freestanding bath and designer timber flooring.
“Marina East gives you the opportunity to live a house-size lifestyle combined with the benefits of apartment living.”
Mr Blackburne said one of the biggest perks was being able to take advantage of shared amenities.
“Marina East still offers that concept of a ‘backyard’ entertaining space - the residents’ garden and outdoor dining includes a stunning private landscaped garden with two barbecues. The perfect place for you to host friends or sit back and relax in a green oasis,” he said.
“The best part is you don’t have to water plants.”
Mr Blackburne said the residents’ recreational centre housed on Marina East’s ground floor had been another highlight for buyers, also functioning as a water sports storage room.
“Enjoy a sauna after taking out one of Marina East’s resident stand-up paddle boards on the water, or head to the gym and yoga room before starting your day,” he said.
“Beyond the centre, residents can take a boat ride to the Swan Valley for lunch or even Elizabeth Quay for an afternoon cocktail, partake in an afternoon round of golf at the neighbouring club or simply enjoy a bite to eat and barista-made coffee at Marina East’s café overlooking the water.
“Marina East is more than just an apartment building - it’s a waterside community.”
Mr Blackburne said investors, downsizers and single professionals alike had taken an interest in Marina East.
“Now that construction on Marina East is complete, we’ve seen interest spike with a limited number of residences remaining,” he said.
“No matter what your interests are, we’ve created the ultimate place for relaxation and activities - all from the comfort of your home.
“Whether it's redefining the size, design, quality or amenity, we are raising the bar for apartment living in Perth.”
To find out more and to register your interest visit www.marinaeast.com.au or call 08 9429 5789.