Sonja Mitchell

Sonja Mitchell has been involved in the aviation and tourism industries in Western Australia for over 25 years, firstly as a commercial pilot (ATPL) then as operations manager, general manager and chief executive. She specialises in strategic business development, tourism, food retail and marketing. Ms Mitchell was awarded the “Individual Award for Excellence” Australia’s North West Tourism 2006, recognising her personal contribution to the development of the Kimberley tourism industry. She held numerous board positions, including with the South West Development Commission and Tourism WA, and current co-opted positions on the boards of Australia's North West Tourism and Australia's Coral Coast Tourism.