Peta Rule is a corporate communications and media strategist who has worked in the industry and government sector for almost 20 years.
As a media manager, crisis communications and brand strategy expert with the WA Government, her work included advising the deputy premier and health minister.
She started her career as a journalist for the State’s flagship daily newspaper, the West Australian, as a health and social affairs reporter.
Ms Rule has been the head of brand media at St John WA since February 2021. Prior to that, she was a senior consultant and registered lobbyist with Clarity Communications.
She holds a Master of Business Administration from the University of Western Australia, and completed the Board Readiness program run by the State Government.