Mr Rees is a Sydney-based business leader focused on customer centricity, culture, digital enablement, and innovation, with more than twenty years of experience driving transformational change, organisational performance, and better customer outcomes. He is currently the Managing Principal & CEO at Better As Usual, a practitioner-led professional services organisation committed to customer success and positive social impact, Chair of eHealth NSW and co-founder of ServiceGen. Damon is the former Chief Executive Officer of Service NSW.