Charles Chen was appointed executive director of Vmoto on 5 January 2007 and managing director on 1 September 2011.
From 1993 to 2002, Mr Chen held senior executive roles with Hainan Sundiro Motorcycle Company, the largest publicly listed industrial company in Hainan Province. Hainan Sundiro was acquired by Honda Japan in 2001. Mr Chen is based in Nanjing, China and oversees all Chinese operations and activities.