Bessie Lee is a highly regarded company director and an expert in digital marketing and innovative data management in China.
She is a director on the boards of Electrocomponents and Abcam, and an industry advisor to Greater Pacific Capital.
Ms Lee founded Withinlink in 2015 where she continues to focus on investing and incubating marketing technology startups in China, several of which have become listed.
Ms Lee was previously chief executive of WPP China, the world’s leading marketing communications group which focuses on mergers and acquisitions, senior client relations and government relations.
She is the recipient of numerous industry awards including being named The Most Innovative Person in Business in 2019 by the International Entrepreneurs, Creatives and Innovators Association (IECIA).
