RooLife Group (formerly OpenDNA) provides fully integrated digital marketing and customer acquisition services focusing on driving online sales of products and services for its clients. Powered by the Group’s hyper personalisation and profiling Artificial Intelligence System, RooLife provides personalised real-time, targeted marketing. With a key focus on driving sales in Australia and China the company’s online e-Commerce marketplace assists businesses to sell directly to Chinese consumers and accept payment via the WeChat and Alipay mobile payments platforms.
The company was renamed RooLife Group in December 2019, following OpenDNA's acquisition of Quality Brands International Direct and entry into the Chinese market.