Advertising, Marketing & Communications

Opinion: Home-ground advantage works for sports teams, and it can work for your business, too.

Nick Bayes says The Brand Agency diversified its offering and took on work other agencies avoided to push through the recent downturn.

Lost customers needn’t be lost forever; you just need a strategy to win them back.

Telstra has hired former SBS boss Michael Ebeid to look after its corporate and government customers, as part of a wider senior executive overhaul announced on Monday.

Nine Entertainment and Fairfax Media have announced a surprise move to combine into a single $4 billion media giant they say will reach more than half of Australia through television, online, print and radio.

Bentley-based communications company Swift Networks Group has announced a number of new contracts, including infrastructure works at Iluka Resources' Cataby project and a 12-month extension at AngloGold Ashanti's Tropicana facility in Kalgoorlie.

Take the wrong attitude into a sales meeting and your prospect will more than likely walk out in search of a better deal.

Shares in telco provider Swift Networks enjoyed solid gains today after the company revealed a strong earnings result for the 2018 financial year.

A joint venture between Chinese group Huawei and UGL has been awarded a $205 million state government contract to build and maintain radio systems for Perth’s rail network.

Opinion: Knowing the right questions to ask a prospect can be the difference between sales success and failure.

Perth lobbying firm GRA Everingham has announced a new name along with a broadening of its services and an update to its ownership.

Any day is only as ‘bad’ as you let yourself believe it is, and the same is true on the upside.

Telstra is axing 8,000 jobs over the next three years as it tries to save $1 billion while tackling the cost of investing in new technology and increased competition from its rivals.

Media buying agency Carat has retained its contract with the Western Australian government, sharing the roster with Initiative, which has also been contracted for non-campaign work.

Rural newspapers in Western Australia are set to shed staff with Seven West Media announcing a fresh round of voluntary redundancies as it moves to centralise its regional business.

Ask the right questions and you have a good chance of making the sale; making the wrong statements will likely have the opposite result.

Managers can encourage or discourage sales with their policies and actions, so what makes a great sales manager?

Vocus Communications has appointed former Optus boss Kevin Russell as managing director and chief executive, three months after Geoff Horth quit the broadband provider in the wake of an earnings warning.

Advertising agency 303 MullenLowe has been appointed by the City of Karratha to develop a four-year branding campaign worth $1.9 million designed to attract new residents and tourists to the area.

Former iiNet executive Maryna Fewster has been appointed acting chief executive of Seven West Media’s WA operations, following last Friday’s surprise announcement that John Driscoll would be steppi

All the marketing in the world won’t help your business if the people who work there aren’t great, and committed to doing their best.

Opinion: Businesses not fully engaged with the shift to social media are doing themselves and their customers a disservice.

The NBN is still not meeting consumer expectations, with complaints continuing to rise as more homes and businesses connect to the network, the industry ombudsman says.

The number of Australia homes and businesses connected to faster national broadband speed plans has more than doubled thanks to NBN Co's temporary discounted pricing, which the company says will be superseded by new bundles from May.

The Seven Network and Foxtel have won the bidding war for cricket's TV rights, paying almost $1.2 billion and ending the four-decade relationship between the sport and the Nine Network.

The better prepared for the objection you are before you make the sales call, the more likely you’ll get past the customer’s blocks.

Social media companies are feeling the heat over the mishandling of users’ data.

Adapting services to include new digital platforms is a key focus for the major players in Perth’s communications sector led by Cannings Purple, which has maintained its top spot on the Business News ranking of the state’s largest public and investor relations firms.

Foxtel and Fox Sports have merged into a single company two months earlier than expected.

Nine Entertainment has snatched Australian tennis broadcasting rights from long-term holder Seven Network for $60 million per year, in the latest plot twist in the current sports rights negotiations.

Seven West Media has sold its half-share of online media business Yahoo7 back to Yahoo's US owner, Oath.

Telstra is being taken to court by the consumer watchdog, and is facing fines of up to $10 million and user refunds of $5 million after the telco allegedly charged its own customers unawares through a third-party billing service.