Marketforce wins WALGA contract

Marketforce has extended its master media advertising contract for the WA Local Government Association, making it the agency responsible for local government advertising in Western Australia.

Under the contract, WA local governments will utilise a single point of contact for their booking and placement of all advertising.

Marketforce said this improved cost and time efficiencies compared with individual advertisment purchases.

In the past financial year alone, councils saved over $1.7 million on their advertising via the contract, according to Marketforce.

The group advertising services contract is available to all WALGA members and associate members across all media platforms including TV, radio, out of home, print/newspapers, online, social and cinema.

WALGA chief Nick Sloan said the association was pleased the competitive tender process confirmed the merits of the existing arrangement.

“Following a rigorous tender process, we are pleased to continue our strong relationship with Marketforce," he said.

Their knowledge of the local government sector and its advertising requirements are second to none and we look forward to evolving the contract over this new term to achieve the greatest benefit for our members."

Marketforce strategic client director Brad Haseldine said the agency was happy to be continuing its role with WALGA.

“We are extremely proud of our longstanding partnership with both WALGA and its individual members," he said.

"Our dedicated account service team work tirelessly to deliver quality service to all 139 councils, often within super tight deadlines"

"This is a significant win for the agency, and we look forward to growing and strengthening our work with the local government sector over the coming years.”

Adam Marshall has served as the chief executive of Marketforce since March 2018, following Paul Everingham's departure from the role after just seven months.

Previously, John Driscoll left in June 2017 for Seven West Media.