Kristen Turnbull

One of the biggest challenges companies face when undertaking research is knowing where to start.

Millennials are tech-savvy, entitled and lazy. Gen X are cynical and hard-working. And Boomers are out of sync with technology, set in their ways and itching to retire.

You might have heard of the Net Promoter Score (NPS). It’s been long touted by many in the marketing world as the “one number you need to grow!”

There is often a fundamental disconnect between researchers and those at the helm of business, responsible for implementing research insights.

There’s a big difference between a great idea and a profitable business venture.

Marketing is in the middle of a data driven boom where research is the key to helping businesses understand their customers.

In a typical customer journey, so much of the marketing effort centres on customer retention and loyalty – after all, it’s cheaper and easier to keep a customer than to win a new one, right?

It is a given that research allows businesses to understand their marketplaces. That said, gathering masses of data doesn’t mean you’re getting the answers you need.

Writing a survey from scratch is not a doddle.

If you fail to plan, you plan to fail is one of the hackneyed sayings in business, but when it comes to market research many businesses rush in without really thinking through what th

Too often, we hear stories about relationships where one partner was blind sided.“I just didn’t see it coming,” they say of the break up.