Private health insurer, nib, has secured exclusive naming rights to Perth Oval, which was previously held by ME Bank.
From July 1, the venue will be known as nib stadium, under a five plus five year agreement.
Stadium chief executive officer, Peter Bauchop, said nib was selected as the new naming rights partner following a national expression of interest process.
"nib's strong business strategy and plans for integrating the stadium naming rights with their WA-specific advertising and marking activities make it an ideal stadium partner in this time of significant growth and development," said Mr Bauchop.
This is nib's first sponsorship deal in Western Australia.
"The naming rights of nib stadium will form an important part of nib's marketing strategy in Western Australia and will complement our current brand sport sponsorship properties, which include the Geelong Cats, Newcastle Knights and NSW Rugby League State of Origin," said nib's chief executive officers, Mark Fitzgibbon.
nib stadium will host its first event on Friday August 6th when Perth Glory play North Queensland Fury.
