What?
PlayBiz is a school readiness resource that provides parents with a toolbox of video and written content of developmental theory, practical strategies and a library of activities to develop a child’s crucial foundation skills for school readiness. PlayBiz focuses on the first five years of life, laying the foundations to promote children’s future learning and development.
Where?
Users can access the platform at www.playbiz.com.au
Who?
Natalie Martin has been an occupational therapist for 17 years and has specialised in paediatrics, specifically child development. She is also a mum of two boys and past nanny to actress Cate Blanchett's children for three years, PlayBiz was born from these three experiences.
Quotation
“I wanted to provide crucial child development information that is affordable, accessible and applicable to all families,” Natalie Martin said.
$/Market/News
Obtained an undisclosed amount of seed funding from a reputable Sydney based company and seeking to raise $40,000+ for further product development of the PlayBiz app.
PlayBiz has featured on Studio 10 and Sunrise.
The current market is about 900,000 parents of children aged between three and five years. The next step is to further explore customer streams including childcare organisations and revenue and content syndication opportunities.
