Built on strong foundations of creativity, innovation and a passion for the arts, the partnership between Marketforce and the Art Gallery of Western Australia reflects the corporate outlook of both organisations.
Spanning more than eight years, this partnership has grown from a one-off campaign commitment to year round advertising and marketing support.
Both organisations now share an intimate understanding of the other’s business and work closely to ensure positive outcomes for all.
The relationship with Marketforce enables the gallery to reach its target audiences in a creative and enticing way, while taking advantage of the media and production buying power of WA’s largest advertising agency, within its very limited marketing budget.
Marketforce’s partnership with the art gallery allows the business to use its advertising expertise to help generate interest in the gallery’s exhibitions, broaden the gallery’s audience, and increase visitor numbers. Several of Marketforce’s campaigns for the gallery have won prestigious marketing awards.
The gallery’s activities attract the involvement of eminent Western Australians, national figures and key decision makers across business and industry, government and the wider community.
The strategic partnership with the Art Gallery of WA allows Marketforce to consolidate its profile amongst these stakeholder groups.
Marketforce is primarily owned by local, Western Australian staff members, with a minority share-holding held by Clemenger BBDO.
Marketforce’s annual turnover is in excess of $150 million, made up by clients of four specialist entities: Marketforce Advertising, Redline, Marketforce Productions and Media Decisions.
