Frances-Anne Keeler

Frances-Anne Keeler has over 20 years of experience in tourism destination marketing and has managed teams across Europe, the Middle East, Africa, North America and Asia Pacific. Having lived and worked in the tourism and travel sectors in London, New York, Madrid and Paris before moving to Australia in 2008, Ms Keeler has built extensive government and private sector networks in Australia and internationally. She is the deputy chief executive of Tourism Australia and is responsible for global marketing operations, distribution development, partnerships and Business Events Australia, working in partnership with the Australian tourism industry to grow the value of inbound tourism.