REALITY television has a strangely polarising effect on the population but, love it or hate it, there’s no doubt that astute contestants can use the media exposure to their advantage.
REALITY television has a strangely polarising effect on the population but, love it or hate it, there’s no doubt that astute contestants can use the media exposure to their advantage.
Media exposure can be a powerful force for change in our society but it can also wreak havoc on personal privacy.
For Sciona Browne, a contestant in Channel Nine’s Australian Survivor, being part of a reality television series has reinforced the power of the survival skills she gleaned from working in business.
As the series nears its conclusion and the media focus on Ms Browne continues to gather momentum, some interesting marketing opportunities may be presented to this WA businesswoman.
When she’s not just trying to survive at a remote location on the Great Australian Bight, Ms Browne is involved in a venture capital group based in Perth.
The group involves three partners, including Ms Browne, and provides entrepreneurs with venture capital.
Recognising exciting ideas and funding their further development seems like a fairly natural career path for a woman who started out working as a test pilot.
Australian Survivor will just add a new element to the mix for Ms Browne – a media profile.
Although she denies she has a public profile, it’s hard to ignore the people who point and wave at her in the street.
Ms Browne became a contestant on Australian Survivor after video taping the final episodes of the previous (US-based) series for her mother.
“I ended up watching three hours of the show and they had ads for the Australian Survivor,” Ms Browne said.
“I needed a holiday and I thought this looked like an interesting holiday.
“Plus, there was half-a-million dollars in prize money. The only down side was there wasn’t a lot of food.”
The reality television game appealed to Ms Browne’s competitive nature and the strategic component of the contest drew on skills honed by her business experience.
“I haven’t ever had a high profile. Even when I was a pilot I tried to keep a pretty low profile,” Ms Browne said.
“I took a lot out of the workplace to Survivor.”
It wasn’t just the strategic skills that proved useful. Personal skills played a vital role in Survivor, just as they do in any business.
“It sounds tough, but then so is business,” Ms Browne said.
“When you start up your own business you’re essentially on your own. It’s very demanding and very challenging.”
As the series draws to a close, Ms Browne is sworn to secrecy on the outcome. So for now, the focus is back on work.
Ms Browne said the show had given her time to think about the importance of giving something back to the community. A media profile may prove very useful in this new business arena.
Media exposure can be a powerful force for change in our society but it can also wreak havoc on personal privacy.
For Sciona Browne, a contestant in Channel Nine’s Australian Survivor, being part of a reality television series has reinforced the power of the survival skills she gleaned from working in business.
As the series nears its conclusion and the media focus on Ms Browne continues to gather momentum, some interesting marketing opportunities may be presented to this WA businesswoman.
When she’s not just trying to survive at a remote location on the Great Australian Bight, Ms Browne is involved in a venture capital group based in Perth.
The group involves three partners, including Ms Browne, and provides entrepreneurs with venture capital.
Recognising exciting ideas and funding their further development seems like a fairly natural career path for a woman who started out working as a test pilot.
Australian Survivor will just add a new element to the mix for Ms Browne – a media profile.
Although she denies she has a public profile, it’s hard to ignore the people who point and wave at her in the street.
Ms Browne became a contestant on Australian Survivor after video taping the final episodes of the previous (US-based) series for her mother.
“I ended up watching three hours of the show and they had ads for the Australian Survivor,” Ms Browne said.
“I needed a holiday and I thought this looked like an interesting holiday.
“Plus, there was half-a-million dollars in prize money. The only down side was there wasn’t a lot of food.”
The reality television game appealed to Ms Browne’s competitive nature and the strategic component of the contest drew on skills honed by her business experience.
“I haven’t ever had a high profile. Even when I was a pilot I tried to keep a pretty low profile,” Ms Browne said.
“I took a lot out of the workplace to Survivor.”
It wasn’t just the strategic skills that proved useful. Personal skills played a vital role in Survivor, just as they do in any business.
“It sounds tough, but then so is business,” Ms Browne said.
“When you start up your own business you’re essentially on your own. It’s very demanding and very challenging.”
As the series draws to a close, Ms Browne is sworn to secrecy on the outcome. So for now, the focus is back on work.
Ms Browne said the show had given her time to think about the importance of giving something back to the community. A media profile may prove very useful in this new business arena.
