WHEN called in for a job performance review, the last thing Ineke Clyde expected to be told was to quit and start her own business.
WHEN called in for a job performance review, the last thing Ineke Clyde expected to be told was to quit and start her own business.
Now she runs marketing consultancy Pure Genius Marketing.
“My boss told me the only way to make money was to be my own boss,” Ms Clyde said.
“He was actually interested in investing in my business but as time went by I started to become protective of it – and I didn’t need the funds at the time.
“He is good about it. I still do work for his company such as organising events and writing their monthly newsletter.”
Ms Clyde said running a business had been a big learning curve after being an employee.
“A lot of late nights went into starting my business. I did a lot of research into small business and marketing consultants on the Internet.
“My boss kept pushing me to get ready. I had to learn to treat clients as clients rather than customers,” she said.
“When I was working in a company there were other people to do other parts of the business.
“As a business owner you have to be an entrepreneur, bookkeeper, the lot. I don’t have anyone to delegate parts of the business to.”
Ms Clyde said she had no immediate plans to take on staff.
“I would prefer to build up a network of people in complementary areas such as graphic design, website design and advertising.”
Ms Clyde said the GST was a concern for businesses such as hers.
With the introduction of the GST, service businesses such as marketing consultancies will attract a tax.
“I hope my service will be seen as something of value,” she said.
“Some people say, with the GST, their business would be better to hire a marketing person than use a consultant.
“If they hire someone they have to worry about sick pay, holiday pay and all of those sort of concerns.”
Ms Clyde said she wanted to consult to professional service firms such as lawyers and accountants.
She said working from home was not a big problem.
“I like the ability to switch between work and home quickly and it lets me spend more time with my family.”
“I do as much networking as I can to avoid getting cut off from the ‘real world’,” she said.
Now she runs marketing consultancy Pure Genius Marketing.
“My boss told me the only way to make money was to be my own boss,” Ms Clyde said.
“He was actually interested in investing in my business but as time went by I started to become protective of it – and I didn’t need the funds at the time.
“He is good about it. I still do work for his company such as organising events and writing their monthly newsletter.”
Ms Clyde said running a business had been a big learning curve after being an employee.
“A lot of late nights went into starting my business. I did a lot of research into small business and marketing consultants on the Internet.
“My boss kept pushing me to get ready. I had to learn to treat clients as clients rather than customers,” she said.
“When I was working in a company there were other people to do other parts of the business.
“As a business owner you have to be an entrepreneur, bookkeeper, the lot. I don’t have anyone to delegate parts of the business to.”
Ms Clyde said she had no immediate plans to take on staff.
“I would prefer to build up a network of people in complementary areas such as graphic design, website design and advertising.”
Ms Clyde said the GST was a concern for businesses such as hers.
With the introduction of the GST, service businesses such as marketing consultancies will attract a tax.
“I hope my service will be seen as something of value,” she said.
“Some people say, with the GST, their business would be better to hire a marketing person than use a consultant.
“If they hire someone they have to worry about sick pay, holiday pay and all of those sort of concerns.”
Ms Clyde said she wanted to consult to professional service firms such as lawyers and accountants.
She said working from home was not a big problem.
“I like the ability to switch between work and home quickly and it lets me spend more time with my family.”
“I do as much networking as I can to avoid getting cut off from the ‘real world’,” she said.
