THOSE who scoff at buying bottled water will find the latest craze to hit Perth most amusing … paying for thin air.
Nedlands-based Oxygen Station WA provides facilities for delivering pure oxygen, plus a fruit scent, straight to the nostrils through a plastic tube.
Oxygen Station’s Caroline Foley said she hoped to replicate the success overseas of the oxygen bar concept in Perth.
“It’s very successful in Canada, Europe and the US,” Ms Foley said.
“It’s a big craze among Hollywood actors – Woody Harrelson has started his own oxygen bar and Kirsty Alley has taken up the idea.
“Those who are into yoga, which is centred on breathing exercises, also like it.
“Radu, New York’s personal trainer to the supermodels, has installed his own oxygen station in his gym.
“You can imagine the concept is huge in a city like New York where there is so much pollution. When you spend your day in the city, you inhale a lot of carbon dioxide which kills the oxygen in your blood supply.”
Ms Foley said the company was promoting the concept as a beauty treatment.
“It passes through a humidifier and a lavender or citrus scent is added to make it a pleasant experience,” she said.
“For 20 minutes, you just relax and take it in. It’s ideal to have while you are receiving other beauty treatments.
“There have been no clinical trials to prove its affects, but testimonials include a generally improved immune system, relief from headaches and migraines, a clearer head and increased hair and nail growth.”
Ms Foley said oxygen stations had been installed at sites in Fremantle, Bayview Centre, The Galleria, and Garden City Shopping Centre.
Ella Express Skin Fitness in the Carillion Arcade was one of the first Perth businesses to embrace the concept.
