WITH the release of the ABA’s revised radio licence plan for the Perth area less than a fortnight away, the latest radio ratings reveal a very stable market with no major shifts for any of the stations.
While 6PR and 6IX anxiously wait to find out whether they will be successful in their bid for an FM licence, both stations have experienced only very minor shifts.
None of the stations moved more than a percentage point either side of their previous ratings reading in the all sessions and all people figures.
The most significant shift in the hotly contented breakfast radio session was recorded for the All New 92.9, which lost 0.9 per cent, despite a significant increase in its advertising activity and a new look logo. A 0.5 per cent gain for 96FM has put the All New 92.9 and 96FM within 0.1 per cent of each other in the breakfast session, however Mix 94.5 continues to dominate breakfast, attracting an impressive 20.9 per cent of the morning market.
Some of the biggest swings were seen in the 40-54 and 55-plus age groups, where 6PR made a gain of 2.6 per cent in the 40-54 demographic.
However the station lost 2.9 per cent in its traditional ground, the 55-plus demographic.
Mix 94.5 is also gaining listeners in the 18-24 demographic, lifting 3.1 per cent and 1.7 per cent in the 25-39 age group to put it 3.8 per cent ahead of its nearest rival in the demographic, the all new 92.9.
