Stockbroking firm Intersuisse has unveiled its new brand following the acquisition of Austock Securities, and it has opted for a name that won’t easily be forgotten.
Octa Phillip Financial Group will officially launch in Australia tomorrow, with 150 employees and offices in Sydney, Melbourne, Perth, Adelaide and the Gold Coast.
The Perth office, headed by Ben Hughes, has four advisers; they had traded as Minc Stockbroking until April last year.
The merged group’s major shareholder is the Singapore-based Phillip Group of companies, which employs 3,200 people across 13 countries.
Announcing the new name, the firm said Octa Phillip “reflects the relationship with the Phillip Group of companies as well as connotations between the number eight and wealth and prosperity in Asian culture”.
Octa derives from an ancient Greek and Latin word meaing eight.
The firm will provide wealth management, institutional and private client stockbroking, corporate finance and funds management services.
Austock Group’s former chief executive Paul Masi will be Group CEO of Octa Phillip Financial Group.