MG Kailis hits US

MG Kailis Group has embarked on the second stage of its long-term marketing campaign to raise the profile and image of Australian lobsters in the US market.

The company showcased western and tropical rock lobster at the annual National Restaurant Association Restaurant Hotel-Motel Show in Chicago this week. The show attracted thousands of industry professionals who decide how American menus are constructed.

MG Kailis Group general manager of Lobster Angus Callander said the MG Kailis Group had been marketing Australian lobsters for more than a year and was set to take advantage of an increasingly favourable image with the US public.