Lumacom lights up at Taiwanese deal

Perth’s Lumacom Ltd has signed a US$150,000 licence agreement with Taiwanese electronic sign maker Inwood Industries Co. Ltd for the local company’s Luma Sign signage system.

The Luma Sign technology is an illuminated display screen system that provides a range of illuminated screen products for the outdoor advertising industry and big screen applications like those seen in sports stadiums.

The system uses Light Emitting Diode (LED) technology for the picture elements (pixels) to display images in full colour.

The initial licence is for a period of 12 months, with the option to renew for an additional 12 months.

It is a reciprocal agreement under which Inwood has the non-exclusive rights to Lumacom’s technology for specific application to Luma Panel and Luma Pole (large format “whole building façade” signage) in Taiwan.

It also applies on a case-by-case basis outside the Taiwanese territory, but requires specific approval from Lumacom.

The licence will allow Inwood to manu-facture products, apart from the Lumacom proprietary Œchip module system being exclusively supplied by Lumacom during the full term of the licence). This will provide the major source of revenue under the licence.

At the same time, Lumacom will gain sales rights to all of Inwood products, branded under the Lumacom name.

This will allow the company to service areas of the market to which its current technology does not extend, giving it access to a full range of electronic LED-based signage products.

Lumacom’s managing director, Rodd Sala, said the licence agreement was a key breakthrough for the company that opened up potentially lucrative overseas markets and extended its range of products in Australia.

He said it was the first of a number of marketing agreements Lumacom was negotiating.

Perhaps the most recognisable of Lumacom’s electronic signs is the one sitting atop building company BGC’s headquarters in the Perth CBD.