Perth-based online streaming entertainment provider Quickflix has again broadened its reach, signing a deal with LG Electronics to provide content through LG-branded televisions and Blu-ray players.
The partnership covers both Australia and New Zealand, and will launch during the first quarter of this year.
Quickflix streaming services are also available through Sony televisions, Blu-ray players and Playstation 3 gaming consoles, as well as Samsung televisions and Blu-ray players.
The company's network of distribution partners also includes Optus, ninemsn, Yahoo!7 and Hoyts.
“We estimate the potential addressable audience for Quickflix streaming to now be in the many millions,” Quickflix chief executive Stephen Langsford said.
“We are delighted to be making Quickflix available to owners of LG televisions and Blu-ray players.”
At close of trade today, Quickflix shares had dipped 6.25 per cent, trading at 3 cents.