In the world of entrepreneurship, few stories are as inspiring as Oliver Wood's. As Managing Director of PWD, a leading Perth digital marketing agency, Wood has built a $22 million business empire. His journey from being homeless at 17 to a backpacker living in a van to becoming an industry leader is a testament to resilience and the power of perseverance.
Wood's story began at age 17 when he left home in the UK due to a family conflict. He faced homelessness and hardship, including a brief stay in a YMCA shelter and a disturbing experience living in a troubled housing estate where suicide, crime, and drugs were commonplace. Determined to change his circumstances, he secured a job at British Telecom, gaining invaluable experience in internet and print advertising. Wood quickly became one of the top performers within the organisation, recalling that at that time, "I had nothing to lose, so I just went for it."
Gifted a ticket to Australia by his father in 2006, Wood embarked on a life-changing journey. He worked odd jobs across the country, developing a strong work ethic and adaptability. However, the Global Financial Crisis forced him to reconsider his future. He returned to Perth with a new vision, founding PWD in 2007 while also being a full-time, self-funded international law student at ECU.
The agency quickly grew, but Wood faced a significant setback when a partnership with offshore partners soured. Mismanagement and financial impropriety led to the company's insolvency, leaving Wood with substantial debts and mental health struggles.
Undeterred, Wood rebuilt his life and career during the early stages of the COVID-19 pandemic. The birth of his daughter and his marriage provided a new sense of purpose. Seeing the pandemic as an opportunity, he diversified his business interests, acquiring companies like Renovation Capital and Majestic Stairs, transforming the latter into WA's leading staircase manufacturer.
Wood also decided to acquire an early education centre in Eaton, WA. He self-funded the purchase and, within three years, expanded the brand by developing two new centres in the South West and purchasing the adjoining building to his existing centre to cope with the burgeoning demand. By the end of 2024, Wood expects to have a total of 395 places available and sees a bright future for the industry.
Wood attributes his success to mentorship and a supportive network. He encourages aspiring entrepreneurs to seek guidance and surround themselves with positive influences. His motivations extend beyond financial success; he aims to create a secure future for his family and continues to embrace challenges with enthusiasm.
As Wood approaches his 40th birthday, his story is far from over. He plans to expand his business group, pursue new passions like private aviation, and dedicate time to mentoring others. His journey serves as a reminder that with determination and resilience, even the most challenging circumstances can be overcome.
Most would go on a relaxing holiday in Bali to celebrate their 40th; instead, Wood undertook a 12-day trek to Everest Base Camp to challenge himself and see whether he ‘still had it.’ Coping with freezing temperatures, very basic amenities, and altitude, Wood successfully made it to Base Camp. He stated, "It’s made me appreciate how lucky I am and grateful for what I have. It was incredibly tough, tougher than I expected, and I am pleased to have accomplished it, but you could not pay me to go back!"
