In 2016 Connect Business Insurance started the journey as a humble enterprise, filled with ambitious dreams and driven by a passion to transform the insurance industry. The business landscape evolved, and so did we, honing our expertise and nurturing relationships with our customers. As we progressed, we realised that our company's visual identity—the logo and branding—needed to reflect our growth, ambitions, and future goals.
Over the years, we have grown far beyond our original scope. We expanded into new markets, innovated in our offerings, and made a significant impact on our industry. We've seen remarkable success, all thanks to our dedicated team and supportive clients. However, we came to a point where we realised that our existing branding no longer reflected the dynamic, innovative, and forward-thinking company we had become. It was time for a change, a transformation that could accurately mirror our evolution, and that's why we decided to launch a new logo and rebrand.
Embarking on this rebranding journey was not a decision taken lightly. It was a thoughtful and strategic move aimed at realigning our external image and the evolving expectations of our clients & partners. Our previous logo served us well, embodying our origins and the early stages of our growth. Still, it was tied to a version of us that we had outgrown. We needed something that would resonate with our current strengths, honour our roots, and protect our future.
Our new logo is more than just an aesthetic change; it's a symbol of our commitment to growth, innovation, and the relentless pursuit of excellence. It's modern, bold, and designed to make us stand out in the digital age. We've chosen colours that represent our core values: the deep blue represents our reliability and commitment, & the vibrant orange stands for our values and passion.
The rebranding process also included a careful examination of our mission, vision, and values. We revisited these core aspects to ensure they align with our new brand identity and future trajectory. In essence, the rebranding process gave us an opportunity to refocus, reconsider, and reimagine not just how we present ourselves to the world, but also who we are and what we strive to be.
To our valued clients, partners, and friends, this new logo and rebrand represent our renewed commitment to you. It signifies our pledge to continue offering cutting-edge solutions, unparalleled service, and the innovative spirit you've come to associate with us.
The unveiling of our new logo and rebrand is more than a change in our visual identity. It's a celebration of our journey, a recognition of our evolution, and a beacon guiding us to our future. As we launch this new chapter, we thank you for your unwavering support and invite you to join us in embracing this exciting era of new horizons. We hope that you're as thrilled about our new look as we are, and we look forward to moving into the future together, under this new banner.
Stay connected with our team and follow our journey on social media. You can find us on various platforms to stay updated on our latest news, updates, and exciting developments. Additionally, we invite you to visit our new and improved website at cbi.au. There, you can explore our offerings, learn more about our team, and discover how we can assist you here.
Evolution of our journey next…..
