THE Awesome International Festival for Young People has negotiated a $100,000 sponsorship and naming rites deal with Woodside Energy.
Awesome Festival director Gary Chard said Woodside came on board last year and sponsored a large outdoor festival and have now taken on the naming rites for the festival for the next three years.
Woodside Energy senior advisor community Danicia Quinlan said Woodside was looking at a new strategy in terms of community partnerships with a focus on perfor-mance leadership.
“The principle of this strategy is you don’t have to pretend to leave your personality behind when you come to work...Awesome is a way that employees families and children can come together,” Ms Quinlan said.
The festival has a total budget of $1 million, $100,000 comes from the State Government’s youth arts funding and the rest comes from local and national funding and, increasingly, international funding.
“The focus has been on increasing corporate investment so we can retain the low ticket price,” Mr Chard said.
“The focus of the Awesome Festival is presenting all art forms with and a really strong focus on lots of free events.”
Mr Chard said the Awesome Festival had been successful in aligning investment with a particular product or event.
The Lotteries Commission of Western Australia have increased their commitment to $120,000 over three years to be used by Awesome to build corporate funding with an ultimate goal of self-sufficiency.
