Sara La Mela has experience as a senior technology executive in Australia and the US, serving in various roles at Twitter and Google. At Twitter, she was a founding member of its global sales team.
Ms La Mela has been the chief operating officer of Local Measure since August 2014, a business that provides a next-generation customer experience platform to help identify, understand and engage customers around the world to drive loyalty.
Since its initial public offering in June 2019, she has also served as a director of Whispir which is a global SaaS company providing a communications workflow platform that automates communications between organisations and people across all digital channels.