![Sam Swanell](/sites/default/files/styles/medium/public/bn-di-person/Sam%20Swanell.jpg?itok=FL6-tvdj)
Samuel Swanell has experience in the wagering industry, including managing the startup of both tomwaterhouse.com and PointsBet.
For three years, he was the national sales manager of TOTE Tasmania and was responsible for all revenue channels including all retail and pub outlets. This was followed by four years as chief operations officer at tomwaterhouse.com, which involved responsibility for establishing and managing all functions of the business.
His experience also includes international consulting assignments across North America and Europe, and related verticals such as online casino and poker. Mr Swanell has understanding of the critical areas required to produce and manage a Sportsbook.