Sam Lovell

Sam Lovell AM lives in Derby in the Kimberley region. He has been employed by Aboriginal Economic Development, Department of Industry and Resources as an Aboriginal Tourism Project Officer since 1995 and works as an indigenous consultant for Western Power. Mr Lovell has a background in tourism and established his own business ‘Kimberley Safari Tours’ in 1981. A tourism award in his name is presented annually by the Kimberley Tourism Association. Mr Lovell is regarded as the ‘father’ of Indigenous Tourism in WA and is affectionately known as ‘Mr Kimberley’. He is also a musician and travels across the country to Queensland every year to play at the Tamworth Music Festival.