Monday, 25 May, 2020 - 15:49
Market choices mitigate COVID impact
Exports, tourist numbers, and cellar door sales have been disrupted in the past few months, putting some WA wineries under pressure.
Richard Burch
Sales and Marketing Director / Burch Family Wines
Richard Burch is a second-generation member of the Burch family winemaking dynasty.
After completing a Bachelor of Marketing at Edith Cowan University in 2009 he then carved out a career in account management, working for a number of well-known Perth advertising agencies before deciding to move back to the family business to work on the 2012 vintage where he gained experience as a cellar hand and brand ambassador. Mr Burch continued to build his knowledge and experience in the winery, working on the 2013 and 2014 vintages in Margaret River and later the 2014 vintage in Burgundy with renown Burgundian Pascal Marchand. Late in 2012, Mr Burch moved to Melbourne where he worked as a sales manager for the Eastern Seaboard, implementing sales and marketing strategies in Australia and export markets.
In 2016, he was accepted as a candidate for Monash Business School’s MBA program which was successfully completed in 2017.
In late 2017, Mr Burch was appointed a director of Howard Park Wines and was promoted to the role of business development director where he is tasked with developing sales and marketing initiatives in Australia and international markets.
