Nick Baker

A business leader with almost two decades of experience in the tourism industry, Nick Baker specialises in marketing and digital strategy for both long-term growth and meeting immediate business goals. He has a wealth of tourism experience. Mr Baker is the chief executive of Outdoria and Go See Australia, and was also chief executive of Red Balloon and chief marketing officer of Tourism Australia. During his time at Tourism Australia, Mr Baker and his team were responsible for three of the company’s most successful global campaigns and one of the world’s most effective social media marketing campaigns. Prior to that, he spent 10 years with Voyages Hotels and Resorts as executive general manager of sales and marketing. Mr Baker has worked across the world in operations, sales and marketing, and global campaigns in B2C and B2B.